My How We’ve Grown!!

RIC 15thIt all started in January 2000. In one small room in Hollywood configuring a rented DigiBeta deck to digitize footage. 15 years later, we are in our own cool office space in Santa Monica…importing 19 gigabytes of digital footage.
15 years of amazing client partnerships, very talented editors, producers, writers, composers and more. AND a pretty good number of awards…a Webby, a Telly, an Addy, just to name a few. 15 years of making the logo bigger, making the TV spot 20% funnier, all the late nights, all the hard work and ALL the laughs. A big thank you to everyone who helped shape us into the unique brand storytellers we are.

And the winner is…

Rated i Creative. We won an Advertising Age/Modern Healthcare IMPACT award! It’s such an honor that our work for Stanford University Children’s Hospital was selected from work created by some of the most prestigious agencies around the globe. It was a good night, a very good night. Champagne for everyone!!

The Company You Keep…

We are pleased to announce that Rated i Creative’s work for Stanford University Children’s Hospital was selected as a Finalist for an Advertising Age/Modern Healthcare IMPACT Award.  It’s nice to stand shoulder-to-shoulder with some of the biggest advertising agencies around the globe.  To those who say, “It’s an honor just to be nominated.” we say “Heck yeah, it is!!”  The winners will be announced on September 23rd in Chicago. Take a look!

Muppets Most Wild!

In honor of the the theatrical release of Muppets Most Wanted, we wanted to share one of our favorite sketches from the Webby Award & Telly Award-winning series we created for The Muppet Studios. It’s called Muppets Gone Wildlife…need we say more?

Saving Mr. Disney

Walt Disney’s iconic office, the beautiful design of the Disney studio, the look of a truly magical era in entertainment.  With unprecedented access to the Walt Disney archives, we created this featurette that captures the moment in time so beautifully brought to life in the Academy Award nominated film, Saving Mr. Banks. Producing this piece for Drexel Heritage’s Walt Disney Signature collection, we felt fortunate to pay tribute to the visionary who changed the world forever.  Enjoy!

Tis the Season…

The holidays are all about family, being thankful, and giving back…and for Santa, the holidays are all about employing a non-incremental diversification strategy to reduce risk across his portfolio.

We cut this little holiday gem a few years ago, and it’s remained one of our favorites.  Happy Holidays to you and your family!

Lexington Loves Video

Rated i Creative just finished a project for Lexington Home Brands promoting an exciting new endeavor with their partner,  Tommy Bahama Home.  We asked Senior Vice President of Marketing, Robert Stamper, why Lexington is so committed to video.  Take a look.

Talking with Chaz Dean

Rated i Creative was shooting with celebrity stylist and creator of WEN hair care products, Chaz Dean. WEN is beating sales goals each day and we asked Chaz for some insights into video content, since it’s so important for him in communicating his brand. Here’s what he had to say: